About Us

The Pink Elephant is a subsidiary of El- Ezaby pharmacy group, Egypt’s uncontested leading provider of health and personal care products.

Launched in 2017, The Pink Elephant aims to spearhead a cultural shift in the retail market for parents and young children by playing a nurturing role in the vital phase of a child’s development. We at the Pink Elephant understand the extraordinary potential of children and how embracing/cultivating their imagination can contribute to a future generation bustling with creativity and vision.

The Pink Elephant stores and its online shop offer the latest and trendiest products for kids aged 0-15. Our eclectic selection has been handpicked by our experts with the aim of fulfilling parents’ expectations and putting a smile on their child’s face.

The Pink Elephant also caters to a mom’s happiness by providing the highest quality of maternity and motherhood related products.

We hope you join us on this new adventure…one baby step at a time!

For more information on our parent company, El Ezaby Group, kindly click here


To honor the precious bond between mother/parent and child by offering them a unique and fun shopping experience rich in variety and consistent in product quality.



To expand and grow into the leading regional retailer in child care by continuously fulfilling the expectations of parents and bringing joy and imagination into the life of children.